24 Carrots Brand Refresh

When your brand experiences explosive growth, keep up the momentum by constantly refining your company’s positioning.

Business has been booming for Southern California’s 24 carrots catering and events. Since first working with Album a couple years ago, we’ve helped them refocus their strategy and roll out gradual improvements to their brand touch points. Most recently, we refreshed the 24 carrots visual identity system to strike the right balance between their modern elegance and traditional values.

Along with beautiful print collateral to support their sales team, the centerpiece of 24 carrots’ elevated brand positioning is an overhaul of their website. We closely tracked user analytics for months leading up to launch, gaining insights that informed strategy and design decisions. Here are just a few things we found:

• Mobile traffic is increasing rapidly, with more than 1 out of 4 users accessing the site on a mobile device.
• The most popular content relates to weddings and event venues.
• Users want to get to know the people they’ll be working with before contacting them.

We created a fresh, uncluttered responsive website that scales to any screen size and integrates all of the company’s social media properties. With large, gorgeous photography and copy that speaks from the heart, it’s the perfect reflection of 24 carrots’ brand values.

The impact was immediate… just one month after launching, the new 24 carrots website saw a giant 40% increase in the time users spend on the site and a whopping 50% increase in their lead conversion rate!