The Barber Brand

Black Solutions creates high-performing hair and skincare products that solve everyday personal care issues for the ethnic market. With rapid business growth and more awareness within the industry, Black Solutions decided it was time for some “barber branding”.

That’s where we came in. Album partnered with Black Solutions to establish a modern brand identity and create a suite of materials to complement their new look. We happily accepted the challenge to learn about their industry, their target audience and the persona of the Black Solutions barber. From there, we created a fresh new look — from logo to product packaging to apparel — all affirming Black Solutions as “The Barber Brand.”

Original Branding

Black Solutions barbers are known for their energetic attitude and crisp precision, so their new branding had to be on point as well. We took the original outdated Black Solutions logo and packaging and revived it with a clean, modern and bold look that significantly elevated and more accurately reflected their brand.

Logo Concept Exploration

Final Logo

Packaging & Print Collateral