Fieldpiece Brand Campaign

The next time your A/C or heating unit goes out, you’ll be desperate to summon an expert technician. HVAC technicians bring relief to thousands everyday — like a silent army of repair soldiers.  They rely on an arsenal of meters, gauges and instruments to be efficient and work faster.  Since 1990, Fieldpiece has been supplying these instruments — slowly building an empire of devoted customers.

Full confidence in your tools is paramount for technicians. Fieldpiece wanted a brand campaign that captured the legacy and dependability of their product line.  Our solution: Fieldpiece of Mind.  A short and reassuring rally that connects their brand name to a well-known statement of confidence.  They loved it.

The headlines remained in their brand and logo font to make a further visual connection.  We orchestrated a 2-day photoshoot to capture rooftop and interior shots. The sub-headline “when your tools work as hard as you do” clarifies the connection to tools and gives an indirect compliment to the prospective buyer on their work ethic — something they pride themselves on immensely.