Health Center Branding

New theme and branded art for Crossover’s latest center

Branding is not the usual topic in healthcare.  Most healthcare brands are dry, sterile and lack personality.  Not Crossover Health.  They’ve always been at the forefront of change.

The art on their center walls and their keen attention to design provide a huge opportunity to engage their patients and emphasize their holistic and creative approach.  As with all of their new health centers, Crossover asked us to come up with an appropriate theme that would properly represent the city of Spring, Texas.

To pay homage to the rich history of the area, we narrowed our ideas to the Great Northern Railroad — a celebrated railroad line that made frequent stops in the small town of Spring.  The challenge was to take a historic subject, give it a modern flair, and make sure it would stand the test of time.

We’re stoked to share the train/room names chosen and our branded wall art series: