As Album Agency took off in 2002, co-founder Matt Parker was already a year-deep into a newfound hobby — surfboard shaping. It was a rewarding creative outlet and a functional way to have just the right boards for southern Orange County waves. It didn’t take long for others to take notice. The custom board orders started trickling in. Friends placed orders, then friends of friends. Before long, the orders were flowing.
We had something: Positive customer reactions that make brand-building effective and fun. Building a surf brand was inevitable, so we began applying and validating our own agency processes. While Matt pivoted to focus on board design and production, our creative team provided support when possible. We built email campaigns, designed creative assets for events, ran the @albumsurf Instagram account and more. It was a whirlwind effort, with Matt hustling late into the night to design and fulfill board orders. It’s been a lot of work, but when surfing is your passion it’s hard to call it work.
Album Surf now has a dedicated staff. Beautiful boards and an authentic grassroots approach has led to a growing customer base from around the world. From our flagship showroom in San Clemente we ship surfboards and apparel to Japan, Italy, Tahiti, Vietnam, Indonesia, Maldives, and many more exotic places. And we’re just getting started!