Sunny Delight Retail Promotion

A bright approach to merchandising

Nothing lights up our day more than working with SunnyD, the quintessential citrus beverage classic. As they looked for unique ways to promote their world-renowned juices, they turned to Album. While constrained by a specific 2-dimensional assignment (floor graphics and a small standee), we pushed the boundaries with a carefully illustrated 3-dimensional effect that pops up at you as you walk down the grocery store aisle.