As Crossover's business was expanding, they saw an opportunity to partner with forward-thinking corporations ready to move to worksite health care. Album worked hand-in-hand with Crossover to develop attention-grabbing proposals and creative presentations. Crossover's vision, teamed with Album's design genius, ultimately landed Crossover a major contract...
Pfizer, "the world's largest research-based pharmaceutical company", recently released a refreshed brand identity. For most people the logo update will go unnoticed, but the overall brand identity (colors, fonts and design style) have been upgraded dramatically. According to Siegel+Gale, the agency behind the design strategy,...
Hertz cast their shadow away and recently revealed a new brand identity. While the old blocky letters were bold and unequivocal, thankfully, the sunshine yellow is still shining strong. The new letters are a nice modern variation, with a rounder, friendlier feel. I think it's...