Baked Product Packaging Redesign
Posted at 09:29h March 2009 Brand Positioning, Branding & Design, Packaging & Display
I’m a fan of baked chips. And even though I’m not exactly the target audience (mostly women), this redesign caught my eye. The old packaging always looked too shiny, Vegas-like, and busy, while the new packaging speaks natural, healthy, and “good for you.” Looks like a homerun to me. OLD
Thanks to Under Consideration for pointing this out.