rebrand Tag

August 2012

ONDA Brand Positioning

ONDA approached Album for advice on their brand strategy and positioning. Using our Brand Tuning process we identified gaps in who they were targeting and inconsistencies in their image and message. With the help of social media we uncovered the market perception of their initial...

August 2011

How do you refresh the brand of an American classic?

A few weeks ago Budweiser introduced a new icon and packaging design for the first time in a decade. The company hopes emphasizing their "bowtie" symbol will help reverse a trend of declining sales, especially among younger consumers in their 20s and 30s. Most of...