A few years ago when internet-capable smartphones began gaining popularity, most people shrugged it off as a fad. The vast majority of businesses continued to focus solely on traditional computer users when building their websites & developing online marketing strategies, because investing in mobile seemed...
When putting together marketing materials for your company, it's incredibly easy to get carried away with long lists of features or services. The longer the list and the more in-depth you get with impressive technical details, the better you must look to prospective customers… right?...
As Crossover's business was expanding, they saw an opportunity to partner with forward-thinking corporations ready to move to worksite health care. Album worked hand-in-hand with Crossover to develop attention-grabbing proposals and creative presentations. Crossover's vision, teamed with Album's design genius, ultimately landed Crossover a major contract...
The commercial above does a GREAT job of pointing out their USP, and in a funny way to boot. Can you find the USP? (answer below) Yahoo! is re-branding. Many products and services are in dire need to do the same. But why? One of the most...
In the midst of searching through different articles online to share with our fans/follower/clients, we are exposed to a wealth of information that we only hope to convey clearly to help you with different parts of online marketing.One of our intern's favorite new information sources...