Business has been booming for Southern California's 24 carrots catering and events. Since first working with Album a couple years ago, we've helped them refocus their strategy and roll out gradual improvements to their brand touch points. Most recently, we refreshed the 24 carrots visual...
Threads & Fins, a surf-inspired lifestyle brand, asked us to position their brand to target brand advocates who embody their adventurous spirit. They focus on products considered "diamonds in the rough", as well as well-made hard goods, clothing and accessories....
ONDA approached Album for advice on their brand strategy and positioning. Using our Brand Tuning process we identified gaps in who they were targeting and inconsistencies in their image and message. With the help of social media we uncovered the market perception of their initial...
Hertz cast their shadow away and recently revealed a new brand identity. While the old blocky letters were bold and unequivocal, thankfully, the sunshine yellow is still shining strong. The new letters are a nice modern variation, with a rounder, friendlier feel. I think it's...