branding Tag

April 2011

Crossover Branding Pays Off

As Crossover's business was expanding, they saw an opportunity to partner with forward-thinking corporations ready to move to worksite health care.  Album worked hand-in-hand with Crossover to develop attention-grabbing proposals and creative presentations. Crossover's vision, teamed with Album's design genius, ultimately landed Crossover a major contract...

May 2010

Importance of a USP

The commercial above does a GREAT job of pointing out their USP, and in a funny way to boot. Can you find the USP? (answer below) Yahoo! is re-branding. Many products and services are in dire need to do the same. But why? One of the most...

November 2009

Pfizer Finesses Their Brand Identity

Pfizer, "the world's largest research-based pharmaceutical company", recently released a refreshed brand identity.  For most people the logo update will go unnoticed, but the overall brand identity (colors, fonts and design style) have been upgraded dramatically.  According to Siegel+Gale, the agency behind the design strategy,...

August 2008

Big Brand Misconceptions

One of the biggest misconceptions shared among the general public is that logos of big brands like Apple and Nike just came to be. Since these brands are so deeply marked in everyday life, people assume these logos and brands were always like they are...