branding Tag

May 2010

Importance of a USP

Yahoo! is re-branding. Many products and services are in dire need to do the same. But why? One of the most important things you can communicate to your potential customers and clients is how you can help them. How can you make their world easier? It...

November 2009

Pfizer Finesses Their Brand Identity

Pfizer, "the world's largest research-based pharmaceutical company", recently released a refreshed brand identity.  For most people the logo update will go unnoticed, but the overall brand identity (colors, fonts and design style) have been upgraded dramatically.  According to Siegel+Gale, the agency behind the design strategy,...

August 2008

Big Brand Misconceptions

One of the biggest misconceptions shared among the general public is that logos of big brands like Apple and Nike just came to be. Since these brands are so deeply marked in everyday life, people assume these logos and brands were always like they are...