White Lion Labs Branding
Brand identity and launch of White Lion supplements
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The Barber Brand
When Atlanta calls, you answer the phone. Re-designing the Black Solutions brand was an honor for a bunch of salty Californians.
Yost Theater Venue Branding
Our explorative brand identity process led us to a fresh, new look for the iconic Yost Theater in Santa Ana, CA.
220 Below Identity
Our explorative brand identity process led us to an integrated mark and complementary patterns that capture the spirit of cold.
Futureology Brand Development
Brand strategy, logo design and brand identity for CUSD's Futureology, an incredible resource for students establishing their post-high-school plans.
AppLariat Brand Refresh
AppLariat does an insane job helping enterprises speed up the process of taking apps to market. They're IT gurus. So it's no surprise...
Huntington Bay Club Identity
With a rich history and decades of social gatherings, Huntington Bay Club has seen many faces. This one is worth celebrating.
Moving CapoForward with Branding
With School of Choice, select elementary schools have suffered from poor attendance and support in recent years. CUSD hired Album to help reverse this trend.
Unleashing FRDM, the Brand
FRDM is a lifestyle glove brand that caters to outdoor enthusiasts who always need quick access to their hands and fingers.
Fieldpiece Brand Campaign
Fieldpiece wanted a brand campaign that captured the legacy and dependability of their product line for HVAC technicians. We had the answer.
Ole Hanson Beach Club Identity
Ole Hanson Beach Club is a historic coastal landmark in San Clemente, CA, with sweeping ocean views. Originally constructed in 1928
Franciscan Gardens Brand Refresh
Franciscan Gardens is an enchanting and cozy special event venue located in historic San Juan Capistrano, CA. Album had the privilege to rebrand this unique venue to blend its old-world charm with
Picture Perfect Brand Campaign
Having worked with 24 carrots for several years and on previous large-scale campaigns, we were excited to have the opportunity to once again drive the strategy and creative for their 2016 brand campaign. To kick it off
The 1912 Venue Brand
The 1912 is a 6,000 square-foot private event venue adjacent to the historic Yost Theatre in the heart of downtown Santa Ana, CA. Album had the privilege to name this unique venue and bring the brand to life. With the amount of competitive venues in Orange County, we knew we needed to develop a standout brand. One that elicited a vibe of exclusivity and sophistication, but with a simple, modern aesthetic.
“Right from the Start” Brand Campaign
Since 1951, Cambro has been a trusted leader in the food service industry. From a single factory in California, Cambro has grown into an international presence with production facilities and sales offices in the United States, Europe, the Middle East and Asia. Although Cambro has successfully expanded into a recognizable global brand, they’re still very committed to helping and supporting small businesses that have a similar story to their own.
Creating the RightSpace Storage Brand
Optivest Properties is one of the self storage industry’s finest full service consulting firms specializing in property management, acquisition, image branding, asset financing and project consulting. Recently they invested in a new family of self-storage facilities nationwide, selecting Album to develop...
DealerSocket Advertising
DealerSocket, a leading technology provider to the automative industry, continues to see explosive growth. Despite great strides in digital media, veterans in the auto industry still respond positively to print advertising.
Crossover Health Responsive Website
Launched in January, 2015, Crossover's new responsive website is better positioned for their target clients. It leads them on a more specific path, bringing the most important content to the front. Album collaborated with Crossover to refine this strategy, before embarking on a total responsive overhaul of the content, design and development.
PDF Brand Identity
After 30+ years in business, it's important to keep your brand feeling relevant and current. That's exactly what happened to Professional Diversified Flooring (PDF). Although they were extremely successful and profitable, they realized they needed Album's expertise to revitalize their visual identity system...
24 Carrots Brand Refresh
Business has been booming for Southern California's 24 carrots catering and events. Since first working with Album a couple years ago, we've helped them refocus their strategy and roll out gradual improvements to their brand touch points. Most recently, we refreshed the 24 carrots visual identity system...
Threads & Fins Branding
Threads & Fins, a surf-inspired lifestyle brand, asked us to position their brand to target brand advocates who embody their adventurous spirit. They focus on products considered "diamonds in the rough", as well as well-made hard goods, clothing and accessories.
ONDA Branding and Packaging
Bold Branding for a Bold Board Successful brand tuning led Album to distribute high-impact lifestyle branding across ONDA’s entire product line. In conjunction with an online marketing campaign designed to immediately boost ONDA’s sales and generate awareness of the new VIBE, Album rolled out a vibrant product identity and packaging redesign.
Facebook Health Center Web Apps
Approaching the same old challenges in creative new ways When our friends at Crossover Health landed a contract to run the on-site health center at the world's largest social network, they knew they had an opportunity to revolutionize the way health care is delivered to patients. They turned to Album to help create an innovative and empowering experience for the thousands of employees working at Facebook's Menlo Park headquarters.
ONDA Brand Positioning
ONDA approached Album for advice on their brand strategy and positioning. Using our Brand Tuning process we identified gaps in who they were targeting and inconsistencies in their image and message. With the help of social media we uncovered the market perception of their initial product to be too childish and cheaply constructed.
Chuck Jones Center Website
Chuck Jones Center by 24 carrots is a state-of-the-art event venue in Orange County, CA. Named after the Academy-Award winning animator and creator of characters such as Bugs Bunny and Wile E. Coyote, the new facility needed a web presence that could help it stand out and generate sales leads. Our friends at 24 carrots looked to Album for creative solutions.
Sunny Delight Retail Promotion
Nothing lights up our day more than working with SunnyD, the quintessential citrus beverage classic. As they looked for unique ways to promote their world-renowned juices, they turned to Album. While constrained by a specific 2-dimensional assignment (floor graphics and a small standee), we pushed the boundaries with a carefully illustrated 3-dimensional effect that pops up at you as you walk down the grocery store aisle.
Bringing customer service to your social media strategy
It’s well known that social media can do wonders for a brand. Many businesses have at least a Facebook page, if not also Twitter, Google+, YouTube, and Yelp, among others. These are great ways to promote brands, yet so many don’t take full advantage of...
Why you should upgrade your web browser
At Album we pretty much live and breathe the web. We know that’s not quite normal, though. In fact, most people don’t even know what kind of web browser they use. They just know which icon to click to get from point A (their desktop)...
Bistro 24 Website
As a restaurant located in a large corporate complex, when Bistro 24's customers are not looking at their computer screen, they are on their phone. To accommodate these users' needs, Album developed a fully responsive website that adapts to whatever screen the customer is using - whether it is a smartphone, tablet, laptop, desktop, or any other device. The ultimate goal was making the online ordering process as user-friendly as possible.
SEO Myths: Things that won’t help your site rank higher
Search engine optimization (SEO) is a constantly changing game that requires a great amount of time and effort. It also requires keeping up with Google’s algorithms, which are always in a state of flux and mostly kept secret. Sometimes all of the information floating around...
How do you refresh the brand of an American classic?
A few weeks ago Budweiser introduced a new icon and packaging design for the first time in a decade. The company hopes emphasizing their “bowtie” symbol will help reverse a trend of declining sales, especially among younger consumers in their 20s and 30s. Most of...
Facts About Mobile That Affect Your Online Strategy
A few years ago when internet-capable smartphones began gaining popularity, most people shrugged it off as a fad. The vast majority of businesses continued to focus solely on traditional computer users when building their websites & developing online marketing strategies, because investing in mobile seemed...
Tell Customers Why They Should Care
When putting together marketing materials for your company, it’s incredibly easy to get carried away with long lists of features or services. The longer the list and the more in-depth you get with impressive technical details, the better you must look to prospective customers… right?...
Crossover Branding Pays Off
As Crossover’s business was expanding, they saw an opportunity to partner with forward-thinking corporations ready to move to worksite health care. Album worked hand-in-hand with Crossover to develop attention-grabbing proposals and creative presentations. Crossover’s vision, teamed with Album’s design genius, ultimately landed Crossover a major contract...
Importance of a USP
The commercial above does a GREAT job of pointing out their USP, and in a funny way to boot. Can you find the USP? (answer below) Yahoo! is re-branding. Many products and services are in dire need to do the same. But why? One of...
A Wonderful Surprise at Album
In the midst of searching through different articles online to share with our fans/follower/clients, we are exposed to a wealth of information that we only hope to convey clearly to help you with different parts of online marketing. One of our intern’s favorite new information...
Pfizer Finesses Their Brand Identity
Pfizer, “the world’s largest research-based pharmaceutical company”, recently released a refreshed brand identity. For most people the logo update will go unnoticed, but the overall brand identity (colors, fonts and design style) have been upgraded dramatically. According to Siegel+Gale, the agency behind the design strategy,...
It Hertz So Good
Hertz cast their shadow away and recently revealed a new brand identity. While the old blocky letters were bold and unequivocal, thankfully, the sunshine yellow is still shining strong. The new letters are a nice modern variation, with a rounder, friendlier feel. I think it’s...
Keyword-Rich Content Q&A
Album’s blog has mentioned a few times “keyword-rich” content. Hopefully these Questions & Answers will help clarify how you can achieve this! What does it mean to have “keyword-rich” content? Search engines like Google and Yahoo have “crawlers” that search websites looking for the ones that have relevant...
Golden Spoon Social Media
Golden Spoon asked us to setup, launch and manage their social media in 5 pilot stores.
Baked Product Packaging Redesign
I’m a fan of baked chips. And even though I’m not exactly the target audience (mostly women), this redesign caught my eye. The old packaging always looked too shiny, Vegas-like, and busy, while the new packaging speaks natural, healthy, and “good for you.” Looks like...
Big Brand Misconceptions
One of the biggest misconceptions shared among the general public is that logos of big brands like Apple and Nike just came to be. Since these brands are so deeply marked in everyday life, people assume these logos and brands were always like they are...
